ROCO Real Estate was founded in 2012 centered around four young entrepreneurs making waves in an old industry. They set out to treat their residents, employees, and Investor Partners the way they would want to be treated if the positions were reversed. Over the next four years, ROCO acquired 75 multifamily properties in tertiary markets at favorable cap rates. ROCO syndicated Investor equity on a deal-by-deal basis and utilized third party property management firms… 10 to be exact. As ROCO’s portfolio reached a critical mass of 15,000 apartment units across 9 states, it became clear to the Principals that they needed to control their own destiny and launch an in-house property management division.
On February 29, 2016, ROCO Management was established. The management division completely changed the composition of ROCO – growing from 9 employees to over 550. Looking back, this was the best strategic business decision ROCO made because it allowed them to build one ROCO culture.
Today, ROCO provides housing for over 60,000 people across 13 states. Although the business has become more corporate over the years, the entrepreneurial spirit burns stronger than ever.